Santosh B. Pathak
Articles By This Author
Digital Marketing Transformation in Life Insurance: Key Trends Shaping 2025
The life insurance industry is experiencing a significant digital revolution, particularly in how providers market and deliver their services to customers. As we approach 2025, several transformative trends are reshaping the traditional life insurance landscape, making it more dynamic and customer-centric. AI-Powered Predictive Experiences: Revolutionizing Life Insurance Marketing Life insurers are harnessing AI to […]
Small Finance Banks in India: Leveraging ONDC for Financial Inclusion
Small Finance Banks are transforming the landscape of financial services in India, offering a lifeline to underserved communities and small businesses. These specialized institutions are bridging the gap between traditional banking and the needs of micro-enterprises, leveraging digital technology to expand their reach and impact. As the financial sector evolves, Small Finance Banks are at […]
Breaking the Mold: A New Era of Life Insurance Marketing Campaigns Beyond Tax Savings
Despite being one of the most significant financial products in India, life insurance is often overlooked and undervalued by many people. The majority of life insurance marketing campaigns are launched during the financial year-end (JFM) since it is widely believed that life insurance is merely a tool for tax savings. But now with hashtag#Budget2023 it […]
How data-driven marketing is expected to gradually become the new norm
The world is quickly moving toward data-driven marketing as the new standard. The rapid development of technology and the explosion of digital data have made it simpler than ever for brands to gather, evaluate, and use data to drive their marketing strategies. As a result, to acquire a competitive edge and boost their bottom line, […]
Impact of the Metaverse in Digital Marketing & how brands are leveraging it.
The metaverse is a virtual shared space that is created by the convergence of multiple virtual worlds and the internet. It is a concept that has gained a lot of attention recently, with many experts predicting that it will have a significant impact on a wide range of industries, including digital marketing. One potential impact […]